If you've ever seen a Masterclass video on social media, you should know how well they've mastered that. I came across a video that was especially well-made and I'd like to share with you why it works so well. Check out the video on their website here. The short video clocks in at a little over 20 … Continue reading Has Masterclass Mastered the Native Video?
It's no surprise that McDonald's is one of the most successful fast food chains in the world. They've been around for a long time and probably don't even need to work very hard with social media, right? Wrong, oh so very wrong. One of the factors that has made McDonald's so effective has been their … Continue reading McSocial Media
Wendy's x Buzzfeed https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fwendys%2Fvideos%2F10155707491943992%2F&show_text=1&width=560">Video Link What happens when two major players in the social media game come together for an ad? They score big (sorry for that one). Wendy's and Buzzfeed are no strangers to creating effective social media posts. In particular, Wendy's is known for their snippy tweets but let's see what happens when they … Continue reading Social Media Ads
There are a lot of questions that can be asked about social media campaigns. What is the purpose of them? Who are they marketed to? Why are they needed? These answer can be answered quite easily if one looks hard enough. Brand In this case the brand is Facebook (duh). Recently, internet privacy has become … Continue reading What Makes Social Media Campaigns Tick?